Free ad planning tool
Ad Budget Calculator from Your Sales Goal
Start from the goal, not the budget: enter the sales or orders you want, your average order value, conversion rate and cost per click — and see what you need to spend per month and per day, and whether the plan is profitable.
- From goal to budget
- Daily & total budget
- Expected ROAS & profit
The plan
Enter your goal, order value, conversion rate and CPC.
Developed by Ahmed Elshamy All free tools
How it works
Three simple steps
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Set your goal
A revenue target or a number of orders over the campaign period.
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Enter your store’s numbers
Average order value, conversion rate and CPC from past campaigns or your best estimate.
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Review the plan
Budget, clicks, orders and expected ROAS — plus profit if you add your margin.
Why start from the goal, not the budget?
Most advertisers start with “how much should I spend?” and wait to see what happens. Working backwards is clearer: each order needs a number of visits based on your conversion rate, and each visit has a cost per click. That gives the budget your goal actually requires.
The result is an estimate that depends on your inputs. Use averages from past campaigns where you can, start with a test budget, and update the numbers after the first two weeks of real data.
FAQ
Good to know
How is the required budget calculated?
Orders needed = target revenue ÷ average order value. Clicks needed = orders ÷ conversion rate. Budget = clicks × cost per click.
Where do I find my conversion rate and CPC?
From past campaign reports and your store analytics. If you’re starting from scratch, use a conservative estimate and update it after real data from a test campaign.
Is the result guaranteed?
No. The tool turns your assumptions into a budget; real performance changes with competition, season, creative and landing page. Use it to plan, then watch the real numbers.
Why add my margin?
To see whether the expected cost per order is lower than the profit each order makes. A plan that hits the sales goal at a CPA above that profit loses money.