Free tool for content writers
Character & Word Counter for Every Platform
Paste your text to instantly see characters, words and lines — and whether it fits Google Ads headlines, Meta primary text, an X post, an Instagram bio, an SEO title or an SMS, with accurate Arabic and emoji counting.
- Accurate Arabic & emoji
- 15 platform limits
- SMS segments
Platform limits
Developed by Ahmed Elshamy All free tools
How it works
Three simple steps
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Paste or type your text
An ad, post, headline, description or message.
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Watch the meters
Each platform has a meter that turns red past its limit.
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Edit and copy
Trim until the meters are green, then copy the text.
Why does counting differ between platforms?
A single emoji can be made of several hidden code points, and some tools count it as 2 or more. This tool counts characters as you see them, and applies X’s rules: emoji count as 2 and every link counts as 23 characters regardless of length.
Arabic SMS works very differently: an English-only message fits 160 characters, but one Arabic letter switches it to Unicode — just 70 characters per message and 67 per part when split, which can double the cost of SMS campaigns.
FAQ
Good to know
How many characters are allowed in a Google Ads headline?
30 characters per headline in responsive search ads, and 90 per description.
How many characters is an X (Twitter) post?
280 for standard accounts. Emoji count as 2 characters and any link counts as 23 characters, however long it is.
How many characters fit in an Arabic SMS?
70 for a single message; longer messages split into 67-character parts. English-only messages fit 160 (153 per part).
How long should Meta ad primary text be?
About 125 characters of primary text show before “See more” in many placements, so lead with the key message. Headlines work best around 40 characters.
Is my text stored?
No. Counting happens entirely in your browser and the text is never sent anywhere.