Free tool for social media managers
Social Media Engagement Rate Calculator
Calculate the engagement rate of any Instagram, TikTok, Facebook, LinkedIn or YouTube account — by followers, reach or views — and evaluate influencers before you pay them.
- By followers or reach
- Average across posts
- Influencer vetting
Result
Enter followers and interactions to see the result.
The rating is a general guide only; typical rates vary by platform, niche and account size.
Developed by Ahmed Elshamy All free tools
How it works
Three simple steps
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Enter the followers
And how many posts you’re measuring.
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Add the interactions
Total likes, comments, shares and saves for those posts, plus reach or views if you have them.
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Compare and decide
Engagement rate and average interactions per post, with a guideline rating.
How is engagement rate calculated?
The most common method: (total interactions ÷ number of posts) ÷ followers × 100. An account with 20,000 followers averaging 600 interactions per post has a 3% engagement rate.
Engagement by reach or views is more precise because it measures the people who actually saw the post — best for TikTok, YouTube and Reels. When vetting influencers, a very low rate on a huge following can signal fake followers.
FAQ
Good to know
What is a good engagement rate on Instagram?
It depends on account size and niche; smaller accounts usually see higher rates. As a general guide: under 1% is low, 1–3% average, 3–6% good and above 6% excellent.
Which interactions should I count?
Likes, comments, shares and saves. Saves and shares are strong signals of content value, so include them if your insights show them.
Engagement by followers vs. by reach — what’s the difference?
By followers compares interactions with account size and is useful for comparing accounts. By reach or views measures engagement among people who actually saw the content — more accurate for content quality.
How do I use this to evaluate an influencer?
Take their last 10–12 regular (non-sponsored) posts, add up the interactions and enter the number of posts. Compare the result with influencers of similar niche and size.
Do you store the numbers?
No. Everything is calculated in your browser.